Robert W. Wogrin - Principal
I started DBMI because I recognized that while the "Big Guys" have all the
powerful analytic tools and the budgets to use them in endless ways, there
remains a tremendous need for the small business to be more efficient in
their marketing. Database marketing is an effective way to accomplish this.
Despite a degree in Sociology, I have been in marketing my entire career which some may view as a strange fit. I disagree. Sociology gives you a perspective that good marketing needs because while commerce drives the engine, marketing is really about communicating with people. If we don't understand our audience, how can we effectively communicate with them? Your data can unlock this understanding if you have the capabilities to extract it and the insight to known what it means.
I have spent more than 15 years in ad agencies, working with franchises, multi-unit retail and trade schools. During that time I have managed and conducted media planning & buying, cross promotion & collateral development, research, account planning, sales & promotion tracking, targeted marketing programs and strategic marketing plans - whew. Despite my background in advertising, my passion lies in analytics and implementation. Think of DBMI as an engaged, outside analyst -not to be considered a threat to your advertising agency - although I'm comfortable give you an honest evaluation of their efforts.
You can get a better sense of what we offer on the other pages here, or if you're real curious, roll up your sleeves and submit the consultation form to receive a half-hour complementary consultation and see us in live action.
I started DBMI because I recognized that while the "Big Guys" have all the
powerful analytic tools and the budgets to use them in endless ways, there
remains a tremendous need for the small business to be more efficient in
their marketing. Database marketing is an effective way to accomplish this.
Despite a degree in Sociology, I have been in marketing my entire career which some may view as a strange fit. I disagree. Sociology gives you a perspective that good marketing needs because while commerce drives the engine, marketing is really about communicating with people. If we don't understand our audience, how can we effectively communicate with them? Your data can unlock this understanding if you have the capabilities to extract it and the insight to known what it means.
I have spent more than 15 years in ad agencies, working with franchises, multi-unit retail and trade schools. During that time I have managed and conducted media planning & buying, cross promotion & collateral development, research, account planning, sales & promotion tracking, targeted marketing programs and strategic marketing plans - whew. Despite my background in advertising, my passion lies in analytics and implementation. Think of DBMI as an engaged, outside analyst -not to be considered a threat to your advertising agency - although I'm comfortable give you an honest evaluation of their efforts.
You can get a better sense of what we offer on the other pages here, or if you're real curious, roll up your sleeves and submit the consultation form to receive a half-hour complementary consultation and see us in live action.
Background
Where we've been can tell a lot about our capabilities.
Unfortunately, capabilities can't demonstrate the passion and enthusiasm about helping the small business person get that "aha" moment. Yeah, I love that.
Unfortunately, capabilities can't demonstrate the passion and enthusiasm about helping the small business person get that "aha" moment. Yeah, I love that.
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Information + Insights = Impact
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