Online Marketing
Information + Insights = Impact
© 2009 Database Marketing Insights
The internet has completely changed the marketing landscape. The old method of broadcasting a message doesn't work the way it did even ten years ago. Consumers today can shop prices, research benefits and read impartial reviews without you ever knowing you are on their radar. Frightening if you don't understand how to work within this new framework. This requires that you actively give up control of the message and embrace the two-way communication today's internet offers. As stated in the book, Coming to Concurrence by Smith, Clurman & Wood of Yankelovich:
"the model includes increasing: precision (in targeting), relevance
(saying something that matters), power (giving control to consumers)
and reciprocity (providing marketing that delivers immediate value)."
Impossible with old media but perfectly suited when marketing with the tools of the internet. The flip side of this is that your marketing is infinitely trackable. We can identify how people came to find you, what they were looking for and create a dialog with them to identify additional needs. DBMI can help you position your company to take advantage of any of these online marketing tools and determine what is the best multi-channel marketing mix to create dialog with your customers.
Social Media
Facebook, MySpace, LinkedIn, Plaxo, Twitter, etc, etc. - It can boggle your mind knowing how to use it properly or even what to use. We will work with you to help you identify which of the social media networks are the best vehicle for you and what efforts need to be applied to them to create good inbound marketing communications.
Blogs
You love your product and understand everything about it. "Evangelize" it through a blog that firmly positions you as an expert in your field. Your blog can be a leading source for driving traffic to your website.
Website Development
Nearly every business has a website, and whether it is providing value to your business operations or customers may be unclear. Some sites are merely static online brochures, others truly interactive, taking advantage of the web 2.0 capabilities. Whether you need a simple site or an advanced ecommerce site, we can assist you in this.
Search Engine Optimization
Google has become the resource for steering traffic online. If you don't understand what is required to maximize your presence, finding you online may be an exercise in futility. DBMI can create a strategic program to allow you to flourish in the online environment.
Local Search
Particularly with retail businesses, most online searches are local searches. You need to be certain that your location can be accurately found, with the information you want to present. Without optimizing local search, you may know you're there, but someone around the corner who needs your service may never know you're there.
Email Marketing
An excellent method of speaking to your loyal clientele is through an ongoing opt-in email communication. By combining this with a database of transactional information, we can create a true one-to-one communication, so you can best service your best customers.
"the model includes increasing: precision (in targeting), relevance
(saying something that matters), power (giving control to consumers)
and reciprocity (providing marketing that delivers immediate value)."
Impossible with old media but perfectly suited when marketing with the tools of the internet. The flip side of this is that your marketing is infinitely trackable. We can identify how people came to find you, what they were looking for and create a dialog with them to identify additional needs. DBMI can help you position your company to take advantage of any of these online marketing tools and determine what is the best multi-channel marketing mix to create dialog with your customers.
Social Media
Facebook, MySpace, LinkedIn, Plaxo, Twitter, etc, etc. - It can boggle your mind knowing how to use it properly or even what to use. We will work with you to help you identify which of the social media networks are the best vehicle for you and what efforts need to be applied to them to create good inbound marketing communications.
Blogs
You love your product and understand everything about it. "Evangelize" it through a blog that firmly positions you as an expert in your field. Your blog can be a leading source for driving traffic to your website.
Website Development
Nearly every business has a website, and whether it is providing value to your business operations or customers may be unclear. Some sites are merely static online brochures, others truly interactive, taking advantage of the web 2.0 capabilities. Whether you need a simple site or an advanced ecommerce site, we can assist you in this.
Search Engine Optimization
Google has become the resource for steering traffic online. If you don't understand what is required to maximize your presence, finding you online may be an exercise in futility. DBMI can create a strategic program to allow you to flourish in the online environment.
Local Search
Particularly with retail businesses, most online searches are local searches. You need to be certain that your location can be accurately found, with the information you want to present. Without optimizing local search, you may know you're there, but someone around the corner who needs your service may never know you're there.
Email Marketing
An excellent method of speaking to your loyal clientele is through an ongoing opt-in email communication. By combining this with a database of transactional information, we can create a true one-to-one communication, so you can best service your best customers.
No one will debate the impact the internet has had on marketing and communications.
The most profound change is that the consumer has taken control of the message delivery.
No longer can the advertiser push the message out to the consumer.
They can choose what and when to receive a message.
The most profound change is that the consumer has taken control of the message delivery.
No longer can the advertiser push the message out to the consumer.
They can choose what and when to receive a message.
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